We can help with small businesses adjusting to this new normal and respecting social distancing customers and employees. As we work with businesses to keep people at a safe distance and workplaces sanitized, we can do the research and recommend ways to get your brand message out there in preparation for re-openings and online marketing campaigns.
We already see many local businesses shifting to:
- Curbside pickup zones and booths
- Drive-through lanes
- Parking lot events
- Safe six spacing for lines and seating
- Employees safety gear, such as masks, gloves, outdoor safety vests, uniforms
- Online pop-up shops, virtual events and online fundraisers
- Providing masks for employees and customers to support a safe environment
Let’s look at how some are practicing safe six as businesses open up around the world:
As we all look forward to the future and are anticipating the return to work, we are going to also have to anticipate the new post-COVID normal and what that means for our workplaces. There’s no playbook for this, but we have been watching how it’s done elsewhere and wanted to share some options with you.
We know that brand messages will have to be seen at a distance, even six feet, so we can help get your message on workwear, drinkware, signage and market bags.
Questions we are asking ourselves and our local small business neighbors:
What are you doing to prepare for social distancing in customer-facing workplaces?
When customers are allowed back into our workplaces, we are going to have to be stringent about social distancing and make it easy for customers to follow and understand. Scribbled signs on doors and counters are hard to read, unprofessional and don’t really say you mean business.
We are finding a variety of products to help manage foot traffic flows and designate curbside/drive through zones.
- Barricade tape – Block off seating and sections to prevent customers from getting too close. Get creative with the messaging on the tape.
2. Floor Decals – Bright preprinted decals are easy to apply and remove. Guide them where to line up at the counter.
3. Safety cones – Mark off the pickup lanes in parking lots or spots customers can park and wait in their cars.
4. Standing portable signs – Good for instructing customers lining up in their cars and parking lots. We can help with artwork design.
How can we protect employees when they return to the workplace?
When it comes to your employee safety, you may want to consider cloth and disposable masks; in fact, they may become mandatory.
- Disposable masks are in high-demand, but cloth ones might be all you need.
- If you are simply trying to stay safe, but are not in a highly-effected vocation or space, a washable cloth mask is a suitable option.
- Many employees may bring their own mask, but you could guarantee safety for all by having cloth masks for each person showing up.
- We can find blanks or do an imprint in your brand’s voice to make it fun and memorable. Plan for this now as production times are running 14-21 days. We can do the legwork of sourcing blank and imprintable cloth masks from US makers and finding out what’s in stock.
Offering curbside pick-up or drive-through lanes?
You will need to designate pick up zones and mark these areas clearly. With customers staying in their cars, signage needs to give readable direction and be attention-getting to let drivers know you are open and keep traffic flowing.
We’ve seen set-ups using banners, flags, tents and standing portable signs, which are all products that can be produced locally and fairly quickly.
Double Sided Teardrop Sail Sign – Make it easy to see for drivers that you are open and have pickup zones.
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