So I’ve been in the business…let’s just say a while now.
And I can honestly say that I’ve learned probably
a zillion things about Advertising, Marketing,
Design and Promotional Products.
So this segment is devoted to tools, tips, tricks
and useful info about the promotional
process and branding your company.
Let’s talk about Branding.
Building your “Brand” has been a catch phrase for years now. But what does that really entail?
Branding is not just about your logo or your look. Generally branding is about the customer’s perception of your business. It’s about how you do business and how you make your customer’s feel. A logo alone cannot do that.
Successful branding needs to be consistent in your communications and customer experience across many platforms such as:
-Sales/customer service – uniforms/image
-Environment (storefront or office) – signage
-Printed collateral materials such as forms, brochures, signage, business cards, promotional products
-Website & online presence
-Social media and content marketing
In this icon-driven world you’ll need to develop a strong visual to go along with your company name, because people may not always remember your company name, but often they will recognize a graphic or logo – think the Nike swish or Caribou’s caribou. You want that design to be unique. You want it to convey what you are doing. You want it to be simple enough to reproduce in all branding platforms without being too abstract from who you are. I’m all for a little mystery, but don’t make us guess.
A lot of people equate full color or photographic images with being good design. And while full color graphics are great for websites and digital applications, it’s equally as great to keep your logo simple. For example, if you have employees in a fleet of uniforms, full color graphics are far more expensive to produce; as are brochures, signage and promotional products. The extent of what you do with your logo is an important component of the design. If you know you need printed materials, uniforms, promotional goods and such, I highly recommend keeping it simple. It is essential to set up consistent guidelines for all marketing platforms. From websites to embroidered uniforms or pens your sales people leave behind. Good design crosses all substrates.
A logo in itself does not complete your image. How do you convey “Outstanding Customer Service” in a graphic? By adding a well thought-out tagline. Think of it as your company mantra. Maybe that is “Service You can Rely On”, “No Job is too Small”, or, “Expect More, Pay Less”. (Whose slogan is that?) You want your tagline to convey what your company authentically practices.
Remember, consistency is key. Keeping your color scheme, your fonts, your graphics and your message consistent in whatever you do will build Brand Recognition. Keeping your word and standing behind that word is what builds Brand Loyalty.
Adwear Specialties is a promotional marketing company specializing in providing
promotional ideas, incentives and apparel that boost your business, your image and your brand.
Our Business is Branding Your Business.
Adwear Specialties is Minnesota’s trusted resource for
custom screen printing and custom embroidery.
Click for over 500,000 specialty items to find the right promotional product for your needs.
We service all of Minnesota including: St. Paul, Minneapolis,
Woodbury, Eagan and the surrounding areas.