Updated: March 23, 2020
Ok my friends, this is really freaky. The streets are so quiet in St Paul, I even can’t blame traffic for being late.
WFH now? We got you covered.
I just want to assure our customers that Adwear Specialties is here for you. We sort of already self-isolate here, as we all have our own spaces. And because most of us are set-up to work remotely anyway, we can still help you, or maybe even help you more, while you all are working remotely too. We have to remember that these drastic measures are temporary and life and events will go on.
Self-Care and Support Your WFH Team and Local Businesses Online.
I look at these times as opportunities in a way, to slow down a bit. To clean up my space, home or yard. To break thru the physical and mental clutter of the winter and re-energize myself and my surroundings. Be kind to yourselves. Eat healthy food, actually cook and enjoy your meals. Stretch, go for walks, meditate. Do those projects you always put off and really play with your kids. I bet some great memories will be made along the way too.
Plan Now and Get Ready to Promote Quickly Later.
If you as a company are postponing immediate events that is understandable, but life will go on and your plans will likely happen eventually, so don’t stop planning. We can do the research now; get you bids, plan artwork and color schemes and help you with some creative ideas so that when you do get back into the swing of things, we’ll have it ready to go – and you’ll be one step ahead.
Stay well everyone!
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Branding In a Time of Virtual Promotions and Events
I’ve been in the business…let’s just say a while now. And I can honestly say that I’ve learned probably a zillion things about Advertising, Marketing, Design and Promotional Products for small and growing businesses. Our Brand Building blog is devoted to sharing Adwear tools, tips, tricks and useful info about the promotional process and branding your company.
Probably one of the most asked questions I get when looking for a product to brand a company is “What’s new” or “What’s the latest thing”. As we adjust to more virtual events and online marketing campaigns, we are keeping an eye on what is working for so many small businesses and companies producing virtual events and online marketing pushes to keep their brand in front of their audiences and customers.
While being on trend is important, to me the ultimate question is
“What has staying power”?
Because ultimately it doesn’t matter if it’s new, what matters is if people want to
keep it around. As much as fidget spinners are fun to play with, typically gizmos like that end up
in the kids’ toy bin. Which does your company no good.
What you really want is a product your customer keeps, uses and ultimately thinks fondly about
you when they use it. My meaning, don’t give junk. Think about it. When you give… let’s say… a cheap pen.
And the pen leaks or doesn’t write well, or breaks within a few uses. Your customer’s first reaction is going to be
“Cheap pen!” and they throw it away, along with your message.
I understand how hard it is for a small business to come up with an advertising budget, especially when times are tight.
But if you spend your money on items with no longevity, you are most assuredly, wasting it. I would much rather see you
spend your budget on focused, thoughtful items that last, rather than something that doesn’t stand the test of time.
Maybe that means you can’t afford to do a huge quantity, and that’s OK. Produce less, and give your focused list of potential
customers something they will keep and appreciate. A great travel mug, a useful tech gadget…give something that fills a need,
is practical, and of good quality and they will assuredly think of you time and time again.
WFH Hot Product:
One of my favorite products is the Boss Travel Tumbler, stainless steel, copper-lined w/slide-lock lid. It keeps hot drinks
HOT for up to 4 hours and cold drinks COLD for up to 14 hours. Minimum order is 72 Qty. Price about $15. I’ve used mine
every day for about a year or two now. And every day I appreciate how well it works. Order Yours Today
Adwear Specialties is Minnesota’s trusted resource for custom screen printing and custom embroidery.
Click for over 500,000 specialty items to find the right promotional product for your needs.
We service all of Minnesota including: St. Paul, Minneapolis, Woodbury, Eagan and the surrounding areas.